Company Overview: Robinson Steel Company (RSC) specializes in value added solutions for locker rooms, bathrooms, warehouse and storage needs. RSC has a long history selling to general contractors, schools, hospitals and wholesalers/dealers.
Previous E-commerce Challenges: RSC faced critical challenges with their outdated e-commerce system. The platform was not mobile-friendly, resulting in a suboptimal user experience for customers accessing the site from various devices. Moreover, technical issues were prevalent due to the lack of support for their aging e-commerce infrastructure.
Our Solution:: Recognizing the need for a robust and modern e-commerce solution, Robinson Steel Co engaged with B2B Digital Solutions to revamp their online presence. B2B Digital Solutions, a cutting-edge B2B e-commerce solutions provider, took on the challenge to deliver a tailored solution that addressed RSC’s specific needs.
Key Features of the New E-commerce Website:
- Responsive Design – The new website is designed to be fully responsive, ensuring a seamless and consistent user experience across all devices, including mobile phones, tablets, laptops, and desktops.
- Best Practices –B2B Digital Solutions adheres to the latest web standards and technology, ensuring that the new website aligns with current best practices in the industry.
- Custom Design –RSC’s website was crafted from scratch, incorporating the client’s input and approval. The design process included the creation of a static mockup of the homepage, with provisions for up to two major revisions.
- WooCommerce Integration – B2B Digital Solutions seamlessly integrated the WooCommerce plugin, facilitating a comprehensive e-commerce experience. This included populating all product lines, descriptions, images, pricing, and discounts.
- Payment Processor Setup – B2B Digital Solutions configured and tested the payment processor, ensuring compliance with all e-commerce regulations and providing a secure transaction environment for RSC’s customers.
- Shipping Calculator – A customized shipping calculator was implemented, allowing for accurate shipping cost calculations based on factors such as parcel or truckload shipments.
- Tax Calculations – The new system incorporates precise tax calculations, considering both the state and non-profit status of RSC.
- Managed Hosting + WordPress Security Platform – B2B Digital Solutions implemented a robust hosting solution, including performance servers, a global content delivery network (CDN), web application firewall, email deliverability optimization, daily backups, weekly full backups, and uptime monitoring. This ensures a secure, reliable, and high-performing online environment.
Outcome: The collaboration between RSC and B2B Digital Solutions resulted in a state-of-the-art e-commerce website that not only addressed the specific challenges faced by RSC but also positioned them for growth in the digital marketplace. The new platform reflects RSC’s commitment to delivering a superior customer experience while leveraging the latest technology and industry best practices.