Company Overview: Empire Abrasive Equipment and Gibson Abrasive Equipment (an Empire company) entrusted B2B Digital Solutions to enhance their online presence. As industry leaders in custom abrasive blast equipment engineering, Empire and Gibson sought websites that not only showcased their engineering prowess but also provided an interactive platform for customers to explore and understand the diverse range of custom machine options available.
Challenges and Objectives: Empire and Gibson required websites that not only streamlined the user experience but also served as comprehensive catalogs for their extensive product lines. The goal was to enable customers to easily navigate through different machine options, access detailed information, and engage with the interactive features while highlighting their ability to engineer bespoke solutions.
- Online Catalog-Enabled Websites – B2B Digital Solutions designed and developed user-friendly websites with online catalogs, strategically organizing machine information to assist customers in choosing the right solution based on various factors such as equipment types, applications, and performance specifications.
- Rich Information and Interactive Features – The new websites are rich with information, including access to operation manuals, equipment specifications, safety features, and more. An extensive and interactive video library allows customers to witness the capabilities of custom solutions in action.
- All catalog pages are equipped with downloadable spec sheets, enhancing communication by providing the option to print or share detailed information with colleagues.
Key Website Features:
- Responsive Design – The websites are fully responsive, ensuring optimal viewing across various devices, including mobile phones, tablets, laptops, and desktops.
- Best Practices – B2B Digital Solutions implemented the latest web standards and technology to meet current best practices, ensuring a seamless and modern online experience.
- Custom Design – The websites were meticulously designed from scratch, incorporating input and approval from Empire and Gibson to reflect their unique brand identity.
Ongoing Digital Marketing Solutions:
- Animated Videos – B2B Digital Solutions created engaging 3D animated videos to showcase the features and capabilities of Empire and Gibson’s abrasive blast equipment. These videos serve as dynamic tools for visually presenting complex engineering concepts.
- Managed Hosting + WordPress Security Platform – B2B Digital Solutions implemented a robust hosting solution, including a performance server, global content delivery network (CDN), web application firewall, email deliverability optimization, WordPress security, and regular backups for both Empire and Gibson.
- Advanced Website Health and Intelligence Analytics Reporting – Monthly reports include search engine keyword tracking and activity summaries, providing valuable insights into website performance. B2B Digital Solutions conducts analyses and suggests improvements based on reporting results.
Outcome: The collaboration between Empire and Gibson Abrasive Equipment and B2B Digital Solutions resulted in sophisticated online catalog-enabled websites that not only met the specific needs of the companies but also elevated their digital presence. The websites, enriched with interactive features and supported by ongoing digital marketing solutions, effectively communicate the engineering excellence and diverse capabilities of custom abrasive blast equipment.